AdSmart is the revolutionary approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.
With AdSmart, different ads can be shown to different households watching the same programme.
This means brands and businesses like yours can now advertise on some of the nation’s favourite channels, but only to households and audiences relevant to you.
If you want to reach homeowners in the Highlands, golfers in London or foodies in Glasgow and Inverness, that's exactly what AdSmart can do for you.
The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.
You will only be charged if 75% or more of your advert is viewed by one of your target audience.
From your initial idea, to storyboard, through production, TV clearance and submission we make it a stress free process getting your TV campaign live. Here's a few excerpts from some of our campaigns to give you inspiration.
A few examples of TV ads, produced by DP Digital Media for campaigns run on AdSmart from Sky.
The important thing for us with every ad is that it reflects the client's message. It is not about our production style it is about the client's message. Each of the ads below is a very different style designed to deliver very different messages to very different markets.
Simon Kelman
Simon Kelman is an independent Inverness based Plumbing and Heating company covering the Highlands. The company was so happy with the results of their first TV campaign that they decided to run a second campaign focusing on their wider range of services.
Plumbing companies rely on a local market and that means the TV viewer needs to know this Although it was targeted at householders in the Inverness areas the viewer will be watching on national TV. The ad contains several locally identifiable buildings and landmarks to place it as a local ad in the viewers mind.
Threaplands Garden Centre
Threaplands Garden Centre’s restaurant, is a popular destination for local visitors. But they wanted to encourage people to spend more time in their garden centre, particularly with summer coming along and the opportunity for customers to give their gardens a makeover.
As their target audience is largely people living within a 20 mile radius of the centre, their ad was targeted at viewers within a very tightly defined area. We used a clearly local accent for the voiceover to increase the impact among target customers.
High Life Highland
High Life Highland run leisure centres across the Highlands. On reopening their facilities after the COVID pandemic they wanted to reassure customers that all their facilities were open and running again.
Their campaign on AdSmart from Sky focussed on showing people enjoying a range of leisure activities in a safe but exciting environment. Reflecting their Making Life Better ethos.
Highland Golf Links
Highland Golf Links (HGL) are a group made up of three championship golf courses and three luxury hotels. We were asked to produce an ad that captured the essence of a luxury golf break in a 30 second ad.
The challenge was showcasing all the members in a short format and we brought in actor Jimmy Yuill to narrate and deliver the closing line to camera.
The ad was targeted at the London, Manchester and Central Belt golf markets as all three have fast access to the Highlands.