AdSmart is the revolutionary approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.
With AdSmart, different ads can be shown to different households watching the same programme.
This means brands and businesses like yours can now advertise on some of the nation’s favourite channels, but only to households and audiences relevant to you.
If you want to reach homeowners in the Highlands, golfers in London or foodies in Glasgow and Inverness, that's exactly what AdSmart can do for you.
The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.
You will only be charged if 75% or more of your advert is viewed by one of your target audience.
Two first time TV advertisers ads produced by DP Digital Media for campaigns run on AdSmart from Sky
Simon Kelman is an independent Inverness based Plumbing and Heating company covering the Highlands. Established in 2011, their team of experienced plumbing and heating engineers provide a range of services, from emergency plumbing and boiler installation to a complete bathroom install, wet room, or renovation.
Their first ever TV campaign is taking advantage of AdSmart’s unique ability to exclusively target homeowners in the Moray and Highland local authority areas, promoting the availability of interest free credit terms on Worcester Bosch boiler installations.
Highland Titles sell small plots of land on two nature reserves in the Highlands of Scotland. Their customers buy a plot and in return can call themselves Lord, Lady or Laird. Its a fun concept and has become very popular as a gift. Money from the sales of the land is used to help conserve the nature reserves, planting trees and undertaking other environmental work.
Their ad campaign needed to communicate a number of messages within the 30 second ad format. It was fun to create and again was Highland Titles first venture into TV ads.