AdSmart is the revolutionary approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.
With AdSmart, different ads can be shown to different households watching the same programme.
This means brands and businesses like yours can now advertise on some of the nation’s favourite channels, but only to households and audiences relevant to you.
If you want to reach homeowners in the Highlands, golfers in London or foodies in Glasgow and Inverness, that's exactly what AdSmart can do for you.
The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.
You will only be charged if 75% or more of your advert is viewed by one of your target audience.
A few examples of TV ads, produced by DP Digital Media for campaigns run on AdSmart from Sky.
The important thing for us with every ad is that it reflects the client's message. It is not about our production style it is about the client's message. Each of the ads below is a very different style designed to deliver very different messages to very different markets.
Simon Kelman is an independent Inverness based Plumbing and Heating company covering the Highlands. The company was so happy with the results of their first TV campaign that they decided to run a second campaign focusing on their wider range of services.
Plumbing companies rely on a local market and that means the TV viewer needs to know this Although it was targeted at householders in the Inverness areas the viewer will be watching on national TV. The ad contains several locally identifiable buildings and landmarks to place it as a local ad in the viewers mind.
Highland Golf Links
Highland Golf Links (HGL) are a group made up of three championship golf courses and three luxury hotels. We were asked to produce an ad that captured the essence of a luxury golf break in a 30 second ad.
The challenge was showcasing all the members in a short format and we brought in actor Jimmy Yuill to narrate and deliver the closing line to camera.
The ad was targeted at the London, Manchester and Central Belt golf markets as all three have fast access to the Highlands.
The Virtual Learning Academy
The Virtual Learning Academy were one of the successful companies in Sky's initiative to support SMEs during the Covid-19 pandemic. The ad had to be produced during a period of lock down making it impossible to capture new footage.
We worked with the client to identify suitable stock footage and incorporated self shot footage from various members of their team during post production.
For every problem the real world throws up we tend to find there is a creative solution.
Highland Titles sell small plots of land on two nature reserves in the Highlands of Scotland. Their customers buy a plot and in return can call themselves Lord, Lady or Laird. Its a fun concept and has become very popular as a gift. Money from the sales of the land is used to help conserve the nature reserves, planting trees and undertaking other environmental work.
Their ad campaign needed to communicate a number of messages within the 30 second ad format. It was fun to create and again was Highland Titles first venture into TV ads.