It might seem a bit strange that a video production company would start off its blog page by encouraging people to make their own videos. But that's exactly what we are going to do. Use your lock down time to do something new and productive for your business.
The first thing we would recommend is not to push the record button until you know what you want to say. Even if you just jot down a few headings it will help you remember what to say when you do press record.
Second think about light and sound. These are the two things that cause most problems. Avoid filming yourself against a bright background unless you are making a horror movie. The average phone camera will get really confused and you'll end up with a spooky talking shadow scaring your viewers.
When it comes to sound if you are relying on the mic on your phone make sure that you are reasonably close and there's not too much distracting background noise. Again if you are going for a horror movie feel find somewhere with a really good echo, otherwise avoid echoes as much as you can.
If you are feeling adventurous and can manage a bit of basic editing why not shoot a few other scenes that will add to what you are saying. For example if you are talking about having a range of flour in stock, shoot some footage of the different flours. If its advice on how to plant begonias...... well you've probably got the idea by now.
If you want to sound like a real movie director you can call this B Roll or cutaways.
Once you have your B Roll you can edit the good bits in over the top of whatever you have already recorded to camera.
I hope that has been of help even if it all seems very obvious. Don't hesitate to contact us if you have any questions and we'll do our best to answer them.
Ian